So in that last video I introduced you to the Eisenhower matrix and just want to show you practically
here how it is that we can use this matrix to best and most effectively analyze and critique our own
to do lists and the goals that we set ourselves on a day to day basis or the goals other people might
place upon us.
Very very simple matrix like this where you know if you if you have you know a template I think we provide
one in the resource that we built into that last lower section every single day.
If you're wondering what to do first and the best way to invest your time then just write all your goals
out in these four categories to allow you to obviously become more effective.
No this framework can actually be used in an alternative way as well.
So I want to build upon this no.
All right.
This is the goal efficiency matrix.
All right.
So obviously that last Eisenhower matrix we looked at whether goals are urgent or important or unimportant
or otherwise or whatever.
And here it's about us looking at the goals that we might be inclined to invest our time into and then
deciding who they're actually going to serve.
All right.
Because sometimes we can invest our time and energies and efforts into goals that we believe are urgent
or sometimes goals that we believe are important but they don't actually ever serve neither man nor
beast.
All right.
So until we start getting really efficient and really effective and the goal setting process to we start
getting really effective in life then this is kind of the second framework or second model that I would
use to to analyze and critique your goals.
All right.
No just you build this into your own life first and foremost.
And if this works for you.
And if you find it this starts enabling you to be more productive and effective in your time then and
only then you're going to feel totally confident to start sharing it with your clients.
All right.
Remember we've created all these resources for you so you don't have to create for yourself.
Share them with your clients.
Right.
To help them get that result.
So the goal efficiency matrix looks like this and there's going to be goals we commit to pursuing in
life that are that will allow me to win but perhaps and result in someone else losing.
So we have these kinds of scenarios.
I win you lose em.
For example you know a goal that I pursue where I make money but you lose it.
So I make a decision here and I'm okay but you're not okay.
It doesn't matter as long as I'm all right.
No.
And we've got to then decide whether those are the kind of goals that we want to pursue and whether
we actually want to live our lives in this way or not.
We're like you know I get ahead.
You don't get ahead.
Life's all about me kind of screw everyone else screw the world and there's these sorts of goals which
are your best option for me.
But second best option for the people.
And here am I my number one priority.
Mine.
Mine to myself.
I'm okay.
Doesn't matter about anyone else right.
I'm pretty sure you know some people who live their lives in this way.
All right.
The decisions that they make pretty much serve themselves but no one else.
All right so there's the second way of analyzing and critiquing their goals.
We might pursue.
And this is where you win I lose.
All right.
No them.
Believe it or not I actually I pretty much operate this from this place for quite a number of years
of my life especially and especially in business where I would sometimes prioritize other people before
myself.
This was sometimes come at the cost to me sometimes that much came at the cost to me encouraged us financially
moving forward and our lives are actually getting closer to some of the more important goals that we
had.
We made some business decisions in recent years that cost us to the point that it actually really held
us back from getting the family home that we really needed to have.
We wanted to have in place to start adopting kids.
All right.
No I'm not saying that there's goals that we'll pursue that are good or bad.
I'm just saying we need to get clear on this opportunity cost thing that's going on.
If we're saying yes to something then it might be coming at the cost to someone might be coming at a
cost to someone else or maybe coming at the cost to us a way to get clear on what the cost is of our
every decision.
So in terms of this way of analyzing our goals what is it that would drive a person to commit to pursuing
your goals or take an action that comes at the cost his or herself sometimes believe it or not it can
be irresponsibly irresponsibility and even apathy.
All right.
And it actually can be an ironic kind of way where it's easier to focus on other people's needs than
for others on our own sometimes pursuing our own needs in life can require a lot of hard work and effort
sometimes the hard work an effort that we don't actually want to invest at this stage or can't be bothered
might sound crazy but many people operate in this place.
Hence the reason many people will come to life coaching because they don't have what they want in life.
And sometimes life coaches can be great at this.
All right.
I've known many life coaches and helping practitioners over the years who will end up saying yes to
this client and yes to that client and clients come along and some play the sob story and say I'm broke
but I'm poor but I can't afford to pay for this.
And because some people get into this industry for a genuine with a genuine desire to help and serve
people they end up helping and serving all of these people and it comes at the cost to themselves and
their financial livelihood.
All right so seen practically we've got to count the cost.
If we're saying yes to something.
Was it costing us was it costing other people.
All right.
That's pretty much what this exercise of what this framework is all about.
You know sometimes this will sound crazy right.
But some people pursue to pursue decisions and paths and roads and life where no one wins.
All right.
And there's some decisions that I've made in the past didn't serve me than serve other people.
All right.
For example when I was going on this downward spiral of self-destruction back in 2000 and between 2006
and 2008 I was I was I was gambling a lot back then I was drinking a lot taking a lot of drugs and get
myself into a lot of trouble making some seriously reckless decisions.
I wasn't serving me and it wasn't several other people that I put my priority back then was was me just
feeling better with myself all of the actions all the decisions that I was making.
And for the purpose of getting some sort of instant gratification some quick fix feeling right.
That was what the pursuit of happiness got me in life.
Absolutely nothing.
In fact ended up leading me to this place of being completely broke and isolated stranded on the other
side of the world.
Some people do this sometimes and people will not change in life until the desire to change becomes
greater than their desire to remain the same and sometimes some of the great shifts we must make.
Right.
And our comparisons is the reasons why we're doing what we're doing.
All right.
Seriously sometimes we need a more meaningful vision for our futures than the vision we've committed
to pursuing in the past.
All right.
What I'm going to suggest is that the wisest and most mature course of action that we can take in life
is one of unity.
Let me cast your mind back to the choices of maturity and character framework that I've shared with
you.
Very very easy isn't it to you know to be to be proved this unity to see I don't see eye to eye with
that person therefore you know we'll just walk away and we'll we'll go or it or one political leader
says Well I don't see eye to eye with our political leader.
Therefore we're going to separate and we're not going to work to resolve anything within ourselves that
requires substance and character a maturity an unconditional positive regard and acceptance which not
all people in the world get especially political and religious leaders at times.
All right but here's the thing.
If we want to be effective in life this and these are the outcomes that we've got to be looking for.
All right life is on negotiation right.
It must be all of the time.
We're all at different levels for all the different stages of life and we all have different goals based
upon where we are on our life's journey.
All right.
So what I would suggest is create a win win scenario was and must come through conversation first and
foremost.
If a person has a goal and they are figuring out whether or not to invest time into pursuing this goal
or not.
So first and foremost we'll look at the reason why is the reason why the person is pursuing this goal
just to get something for themselves i.e. money or make a name for themselves or is this person actually
committed to the process of making a difference or making an impact.
All right.
What I've found is that when I committed to making a difference in the world all right through the process
I made a name for myself and I ended up making money as well.
When when right when I made more money it wasn't that I was ever motivated by money.
But I'm not opposed to having more money because I understand that money is an enabler.
Money having money is better than having no money.
Many people that I've coached over the years just say I just want to help people.
I want to charge for it.
I'm going to suggest that's extremely naive.
I said very very unwise way of looking at life.
Why.
Because we can be as wise as we want to be in life.
We can have as much knowledge rattling around in our minds as what we want.
But if we have knowledge and wisdom with our money then we don't have influence why.
Because money is the currency of the world.
All right.
When you have money people generally want money which gives you.
Therefore then influence says good to have both.
All right.
It's good to have both but not yet not be driven by both.
You with me.
So if I win you win scenario.
This is where people are working with shared goals perhaps towards a common purpose or a shared vision
or something like this.
For example mining comes marriage.
All right we're working together both in a business so that we can both prepare to be available parents
guess what current schools aren't too dissimilar from mine and we we work with that with a with a team
of people here in Scotland who are all self-employed at different stages of self employment.
And we understand that if we continue to create training courses like this that sell then the money
that comes in can get invest into creating other products and services which keeps the people in work.
So it's kind of like a win win win scenario with the products being created.
There's no additional money to pay people for their for their offer for their efforts.
So collaboration is kind of what it's all about.
And I don't create training courses like like this all by myself.
Absolutely not.
I'm just the guy that gets in front of the camera and talks and does all these nice slide shows.
Right.
But I don't do the video work I don't do the editing I don't create the workbooks and stuff like that.
Oh no that's not me.
It's a team effort.
All right.
So I'm genuinely of the mindset that we are better working together.
All right.
But many people become these one man bands and one person islands in life trying to have them by themselves.
But we've got to we've got to look and honestly evaluate how effective would actually be in our endeavors
and our efforts.
So if we want to establish how efficient we are and our goals set certain pursuits on a day to day basis
let's look at honestly and honestly answer the question are the goals and the the the outcomes that
we're investing time energy effort money into just for us.
I win.
You win or the people lose or you know other people when you lose are your energies and efforts being
spent actually costing you more.
Is anyone winning at all or is actually just everyone losing or are you working on collaborating well
with others to create some kind of win win scenario.
All right.
I'm not saying this is going to be relevant or appropriate for all people all the time.
But what I am saying is when we start thinking in this way and when our clients start thinking in this
way that again it leads us to ask far more effective questions such as how am I being for these other
people as is some information that I've not shared that I perhaps could share so that I am better understood
as some information that I perhaps two and a half that I need to have so that I better understand these
other people and how is it that we can actually work more effectively with others for the purpose of
getting more done and less time.
All right so this is kind of the goal setting efficiency matrix and take it leave it use it or lose
it is entirely up to you.
But in the additional material section as I've mentioned we've got another little framework like this
that would urge you just to review your goals through all right just to see whether there's any amendments
that you'd like to make or not.
And if you apply this to your own goals and this helps you to become you know more critical if you're
on goals and therefore more effective and you're prioritizing of these goals then you're obviously going
to become convinced and on how beneficial it's going to be for your clients also.
All right.
So hope you've found this idea helpful.
Hope you do find it helpful moving forward for building and basing your decisions upon.
And I look forward to seeing you again in the next clip.